Working Mother

Social media is your job search best friend

Finding that perfect job to go back to work after being home with your children is tough. Traditional recruitment methods focus on what is in your resume and how you appear on paper – definitely NOT a good sign for moms who have an employment gap on their resume.

Cue the good vibe music…

Thankfully, times, they are a-changin’ (thank you, Bob Dylan!)

Recent research (Workable) shows that 70% of 18-34 year olds report having found their previous job through social media. And this research is three years old now so it’s likely higher now.

Even better, 90% of employers use some form of social media to attract, source and engage qualified talent.

This is especially good news for moms who want to return to work after raising children. Why?

Your resume is just a quick snapshot of only one part of your life. You may list a job title with a few bullet points, but it doesn’t tell your story and it doesn’t show your personality – unless you send your resume with emojis and memes (which I do not recommend.)

Your social media accounts can tell a much better story and, if you use them correctly, will give a potential employer a look into your current skills, personality and interest.

Regardless of whether you look for (and find) your job through social media, potential employers will still search for your profiles. It is very common for HR professionals to do this so take a few minutes to make sure your social media presence is what you want it to be.

  • Update your profile on EVERY social media platform you are on. Even the ones you don’t use as much – that account from two years ago may say that you are traveling the world with no intention of returning and that could affect your search.
  • If you haven’t already, join professional groups and make sure to engage in the discussion. This is also a great opportunity to try out some new career focus areas. Want to get into event planning? Try a few of those groups as well.
  • Talk about the professional meetings or networks you attend. Throw in a few comments about an article you read. Send a public thank you to someone who helped you get back on the career search. SHOW that you are actively staying connected and involved.
  • Nothing on the internet ever truly disappears, but take a look through your social media history through the eyes of an HR professional. Maybe that post about “I’m so happy I’m not working at X anymore” should be hidden or deleted.
  • Finally, if you are not on LinkedIn, JOIN NOW! Yes, you can find jobs in other social media platforms, but LinkedIn was created for professional connections so get yourself out there as well.



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